People
Paralegal/ Branding Consulting
Song-Ho OH
T +82-70-4252-8480
F +82-2-6408-0120
T +82-70-4252-8480
F +82-2-6408-0120
Education
M.B.A of Thunderbird school of Global Management Graduate, US (2004)
B.S of Dankook University, Department of German Language and Literature, South Korea (1994)
Professional Experience
Manager of Chowol Branch of Shinhwa Pop Village, Co., Ltd (2020)
Technical support and management of CGV and Lotte Cinema food machinery
Head of Distribution Division, Gymboree Korea Co., Ltd, Gymworld, Inc (2010~2019)
Participate in acquisition, rebirth as a domestic brand, and launching in abroad markets (US, UK, China, Germany) of global brand MagformersTM
Product planning and sourcing: Abroad fair with MagformersTM (including New York, Germany and Hong Kong) and planning of new commercial products
Overall flow management to secure efficient IP rights before entering the market of new products
Establish market analysis and direction in accordance with product planning and development stages
Discover new business models, and review business feasibility
Launch Gymboree Shop and mobilize brand capabilities
Team Member of Haengdamdo Development and Planning Team, HIDC, Co., Ltd (2004~2005)
Participate in Southwest Coast Development Plan Master Plan Project with Singapore International Business Administration and Singapore City Planning CPG Consulting Company
Team Member of Sales and Marketing Team, Children Division, E·Land Group (1996~1999)
CI: Establish branding strategy in accordance with analysis of the competitors and SWOT analysis
Consumer research and Marketing, commercial development